About this project

Who we are

WhatIsMusic2U is built by two people — Günter and Elisabeth — based in Austria. We're not a corporation. We're not backed by investors. We're two people who share a deep love for music and an honest curiosity about what it means to everyone else.

Between us we bring 25 years of software engineering, project management, and a stubborn belief that technology should serve people — not the other way around.

What this survey is

WhatIsMusic2U is a global survey about the role of music in people's lives. Not about playlists. Not about favourite artists. About what music actually does to you — how it shaped you, how it found you, how it stayed.

We built it because we noticed something: everyone has a story about music, but no one has ever tried to map those stories across the entire world. Not across cultures. Not across generations. Not in a way that lets you see yourself in the bigger picture.

This survey is that attempt.

Why we did it

We believe something is missing in the music world. Something fundamental about how people experience and connect through music. We've felt it for years — and we had a hunch we weren't the only ones.

But a hunch isn't enough. We needed to hear it from you. From thousands of you. From people in São Paulo and Seoul, from teenagers and grandparents, from people who live for music and people who just have it on in the background.

We needed your voice to confirm what we felt — and to show the world that it's real.

That's what this survey is: not a product, not a marketing campaign. It's a genuine question, asked at global scale, because the answer matters.

What happens with your data

We take this seriously — not because we have to, but because we believe transparency is the only honest way to ask people to share something personal.

Full details in our Privacy Policy. If you opted into our inner circle and want to manage your email, visit /manage.